About the Author Michael E. Gerber is a true legend of entrepreneurship. INC. magazine called him "the World's No.1 Small Business Guru." He is the Co-Founder and Chairman of Michael E. Gerber Companies a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy a company that transforms the way small business owners grow their companies and which has evolved into an empire over its history of nearly three decades.